Automatic white balancing of display device to match user-preferred modes

A method comprising:

• measuring luminance and chromaticity of ambient light using a color-sensitive ambient light sensor (ALS) of an electronic device;
• adjusting display brightness of a display device of the electronic device in relation to intensity of the luminance of the ambient light;
• automatically determining a display target white balance correlated color temperature (CCT) in relation to the chromaticity of the ambient light;
• determining a current mode of usage of the electronic device from among four modes each corresponding to a respective automatic display white balance solution, wherein determining the current mode of usage comprises:
• monitoring applications being used on the electronic device for an applicable automatic solution that is adjusted by respective user preferences;
• monitoring a communication subsystem and sensors to determine whether the electronic device is indoors or outdoors as applicable to determine context of use for linear and non-linear adjustments;
• receiving a library of object images with predefined color adjustment(s) for use in making image content based adjustments;
• and
• receiving user input demographic data applicable to the user for use as demographic present adjustment, the demographic data comprising one or more of gender, personality, and individual characterization comprising job categories, hobby categories, and ethnic affiliations that have a correlation to particular preferences in white balancing;
• based on the determined current mode of usage, automatically selecting a corresponding white balance adjustment solution from among linear adjustment, non-linear adjustment, adjustment based on image content, and adjustment based on demographic presets, as identified by at least one user selection;
• adjusting a display target white balance CCT in relation to the at least one user selection and corresponding white balance adjustment solution that shifts a neutral color setting;
• in response to the user selection of the white balance adjustment solution being the adjustment based on demographic presets, adjusting at least one color of the display target white balance CCT using at least one predefined color adjustment that is associated with at least one demographic category associated with a user of the electronic device;
• and
• setting the display device to digitally map colors about a neutral color defined by the display target white balance based on the display target white balance CCT.

A computer program product comprising:

• a non-transitory computer readable storage device;
• and
• program code on the non-transitory computer readable storage device that when executed by a processor associated with an electronic device, the program code enables the electronic device to provide functionality of:
• measuring luminance and chromaticity of ambient light using a color-sensitive ambient light sensor (ALS);
• adjusting display brightness of a display device in relation to intensity of the luminance of the ambient light;
• automatically determining a display target white balance correlated color temperature (CCT) in relation to the chromaticity of the ambient light;
• determining a current mode of usage of the electronic device from among four modes each corresponding to a respective automatic display white balance solution, wherein determining the current mode of usage comprises:
• monitoring applications being used on the electronic device for an applicable automatic solution that is adjusted by respective user preferences;
• monitoring a communication subsystem and sensors to determine whether the electronic device is indoors or outdoors as applicable to determine context of use for linear and non-linear adjustments;
• receiving a library of object images with predefined color adjustment(s) for use in making image content based adjustments;
• and
• receiving user input demographic data applicable to the user for use as demographic present adjustment, the demographic data comprising one or more of gender, personality, and individual characterization comprising job categories, hobby categories, and ethnic affiliations that have a correlation to particular preferences in white balancing;
• based on the determined current mode of usage, automatically selecting a corresponding white balance adjustment solution from among linear adjustment, non-linear adjustment, adjustment based on image content, and adjustment based on demographic presets, as identified by at least one user selection;
• adjusting a display target white balance CCT in relation to the at least one user selection and corresponding white balance adjustment solution that shifts a neutral color setting;
• in response to the user selection of the white balance adjustment solution being the adjustment based on demographic presets, adjusting at least one color of the display target white balance CCT using at least one predefined color adjustment that is associated with at least one demographic category associated with a user of the electronic device;
• and
• setting the display device to digitally map colors about a neutral color defined by the display target white balance based on the display target white balance CCT.