A control method of a display device, the display device including (a) a backlight comprising a plurality of division areas of which emission luminance is variable and (b) a display panel of which transmittance of light emitted from the backlight is variable for each pixel, the control method comprising:
- calculating emission luminance for each division areas of the backlight on the basis of input image data;
- calculating a correction value for correcting the input image data on the basis of the emission luminance;
- correcting the input image data on the basis of the calculated correction value;
- controlling the transmittance for each pixel of the display panel on the basis of corrected image data acquired through the correcting of the input image data;
- and
- controlling light emission of each division areas of the backlight on the basis of the calculated emission luminance,
- wherein a process of calculating the correction value for correcting the input image data on the basis of the emission luminance is divided into a plurality of partial processes, one frame period of the input image comprises a plurality of subframe periods, and the plurality of partial processes are sequentially performed by executing each partial process in each subframe periods,
- wherein the emission luminance for the plurality of division areas calculated in a previous frame period is stored in a memory, and
- wherein each partial process includes a process of determining emission luminance of division areas other than the division areas for which emission luminance has been calculated before a current subframe period of a current frame period among the plurality of division areas of the backlight on the basis of the stored emission luminance calculated in the previous frame period.