Display method and display apparatus

A display apparatus, comprising:

• a display, configured to present an image from a broadcast system or a network and/or a user interface;
• and
• at least one processor in connection with the display and configured to execute instructions to cause the display apparatus to:
• detect whether an automatic backlight adjustment function on a backlight adjustment page of the display apparatus is turned on;
• wherein the backlight adjustment page comprises an option for indicating the automatic backlight adjustment function and a backlight brightness control for adjusting a backlight brightness value according to an adjustment command input from a user;
• based on that the automatic backlight adjustment function is turned on, control the display apparatus to automatically sense brightness of environment light, and present a brightness offset control on the backlight adjustment page;
• wherein the brightness offset control is configured to adjust a brightness offset value according to a command input from the user;
• detect whether a first adjustment command for adjusting the backlight brightness control from the user on the backlight adjustment page is received;
• based on that no first adjustment command is received, control the brightness offset control to present a target offset value in response to a second adjustment command for adjusting the brightness offset control from the user on the backlight adjustment page;
• and
• determine a target backlight brightness of the display apparatus that needs to be adjusted to according to the target offset value and the brightness of environment light sensed by the display apparatus.