Personal identification marking label device

A consumer product and label combination comprising:

• a consumer product container having an exterior surface;
• a label applied to the exterior surface, wherein the label comprises a substrate having a front surface and a rear surface;
• and
• a removable coating applied over at least a portion of the front surface;
• wherein the front surface of the label has a first portion coated with the removable coating and a second portion having an instructional information and an advertising;
• wherein the second portion is provided with a reflective material and a fluorescent material;
• wherein the reflective material is a prismatic material or a beaded reflective material;
• and
• wherein the label comprises phosphorescence properties allowing a user to easily identify the consumer product even in low light or dark areas;
• and
• wherein the removable coating comprises an opaque pattern coated UV-ink coating adapted to be selectively removed from portions of the removable coating to create a personalized identification marking or reveal a plurality of pre-printed images, each configured as a different identification mark;
• and
• wherein the substrate is a lighter color than the opaque pattern coated UV-ink coating to provide a contrast between a revealed portion of the substrate and a remainder of the opaque pattern coated UV-ink coating for better visibility.

A personalized label for use with a consumer product, the personalized label comprising:

• a label comprised of a substrate, a first portion containing a removable coating and a second portion containing an instructional or advertising information, wherein the removable coating is removed by one of scratching or abrading;
• and
• a reflective material and a fluorescent material, wherein the reflective material is a beaded reflective material, and further wherein the label comprises phosphorescence properties allowing a user to easily identify the consumer product even in low light or dark areas;
• and
• wherein the removable coating comprises an opaque spot coated UV-ink coating adapted to be selectively removed from portions of the removable coating to create a personalized identification marking and reveal a plurality of pre-printed images, each configured as a different identification mark;
• and
• wherein the substrate is a lighter color than the opaque spot coated UV-ink coating to provide a contrast between a revealed portion of the substrate and a remainder of the opaque spot coated UV-ink coating for better visibility.