Systems and methods for displaying and adjusting virtual objects based on interactive and dynamic content

A method of displaying a virtual object on a frame of a media asset comprising:

• displaying, on a display of a media device, a frame of the media asset, wherein the frame depicts a plurality of objects;
• querying a database to determine that comments made by viewers of the media asset for the objects displayed in the frame are available;
• and
• in response to determining that comments are available:
• ranking each object, from the plurality of objects, based on the comments associated with the object;
• accessing a space and dimensions policy associated with the media asset;
• transmitting one or more comments to the media device;
• and
• overlaying the transmitted one or more comments within a predetermined distance from the associated object, wherein the number and location of the one or more comments in the frame is additionally determined based on the space and dimensions policy.

A system for overlaying a virtual object on a frame of a live broadcast stream comprising:

• communication circuitry configured to access the live broadcast stream;
• control circuitry configured to:
• display the frame of the live broadcast stream on a display of a media device;
• identify one or more objects displayed in the frame;
• determine that real-time comments associated with the one or more objects are available;
• and
• in response to determining that real-time comments are available:
• calculate a score for the one or more objects, wherein the one or more objects are part of the live broadcast stream and displayed in the frame of the live broadcast stream;
• accessing a space and dimensions policy associated with the live broadcast stream;
• determine to overlay real-time comments associated with an object, from the one or more objects, based on the calculated score;
• and
• overlay, a number of the real-time comments, from the real-time comments, over a scene of the frame of the live broadcast stream at a set of corresponding locations, wherein the number of the real-time comments to be overlayed and their corresponding locations are based on the accessed space and dimensions policy.