Order fulfillment management system and method

An order fulfillment management system, comprising:

• processing circuitry configured to:
• receive merchant data indicative of a capability of a merchant to fulfill orders for a good;
• determine that a consumer is attempting to complete a purchase of the good via a first webpage that enables the consumer to add the good to an online cart present on a graphical user interface of a consumer device, while the merchant data indicates that the merchant is unable to fulfill the orders for the good within a timeframe;
• receive consumer data related to the consumer, wherein the consumer data comprises a balance of an account of the consumer, an upcoming bill for the consumer, or any combination thereof;
• determine a personalized financial incentive to offer to the consumer in exchange for performing an alternative action instead of the purchase, wherein the personalized financial incentive is personalized for the consumer based on the balance of the account of the consumer, the upcoming bill for the consumer, or any combination thereof, and wherein the personalized financial incentive comprises a deposit of additional funds into the account of the consumer;
• receive an indication that the consumer accessed the first webpage and added the good to the online cart presented on the graphical user interface of the consumer device;
• in response to the indication that the consumer accessed the first webpage and added the good to the online cart and the determination that the consumer is attempting to complete the purchase of the good from the merchant using the graphical user interface of the consumer device, while the merchant data indicates that the merchant is unable to fulfill the order for the good within the timeframe, output, on the graphical user interface of the consumer device, a recommendation of the alternative action to the consumer, a virtual button that is selectable by the consumer to complete the alternative action, and the personalized financial incentive that is offered to the consumer in exchange for completing the alternative action in order to discourage the consumer from completing the purchase of the good from the merchant;
• and
• automatically deposit the personalized amount of additional funds into the account of the consumer based on receiving an additional indication that the consumer selected the virtual button on the graphical user interface of the consumer device.

A method of operating an order fulfillment management system, the method comprising:

• receiving, at processing circuitry, merchant data that indicates that a merchant is unable to fulfill orders for a good within a timeframe;
• receiving, at the processing circuitry, consumer data related to a consumer, wherein the consumer data comprises a balance of an account of the consumer, an upcoming bill for the consumer, or any combination thereof;
• receiving, at the processing circuitry, a request from the consumer to complete a purchase of the good from the merchant via a first webpage that enables the consumer to add the good to an online cart presented on a graphical user interface of a consumer device, while the merchant data indicates that the merchant is unable to fulfill the orders for the good within the timeframe;
• determining, using the processing circuitry, a recommended action for the consumer, wherein the recommended action is an alternative to the purchase of the good from the merchant and is personalized for the consumer based on the consumer data;
• determining, using the processing circuitry, a personalized financial incentive that is offered to the consumer in exchange for performing the recommended action, wherein the personalized financial incentive is personalized for the consumer based on the balance of the account of the consumer, the upcoming bill for the consumer, or any combination thereof, and the personalized financial incentive comprises a deposit of additional funds into the account of the consumer;
• receive an indication that the consumer accessed the first webpage and added the good to the online cart presented on the graphical user interface of the consumer device;
• in response to the indication that the consumer accessed the first webpage and added the good to the online cart and the determination that the consumer is attempting to complete the purchase of the good from the merchant using the graphical user interface of the consumer device, while the merchant data indicates that the merchant is unable to fulfill orders for the good within the timeframe, outputting, using the processing circuitry and on the graphical user interface of the consumer device, the recommended action to the consumer, a virtual button that is selectable by the consumer to complete the recommended action, and the personalized financial incentive that is offered to the consumer in exchange for completing the recommended action in order to discourage the consumer from completing the purchase of the good from the merchant;
• and
• automatically depositing, using the processing circuitry, the personalized amount of additional funds into the account of the consumer based on receiving an additional indication that the consumer selected the virtual button on the graphical user interface of the consumer device.