System and method for determining an attractiveness value of a product displayed on an online platform, and generating insights respective thereof

A non-transitory computer readable medium having stored thereon instructions for causing a processing circuitry to execute a process, the process comprising:

• receiving a webpage analysis request of a webpage;
• extracting contents of the webpage from one or more web servers;
• accessing archive data in a database;
• based on the archive data, determining a plurality of zones of the webpage, each zone in the plurality of zones associated with a predefined area within the webpage that is selectable by a user of the webpage;
• identifying, a plurality of products displayed in the plurality of zones;
• detecting from a plurality of user computer devices, user selections in a zone of the plurality of zones in the webpage;
• in response to the user selections in the zone, determining key performing indicators (KPI) for each product of the plurality of products, wherein the determined KPI comprise a number of user selections of product references associated with each product and a conversion rate associated with each product,
• wherein the KPI for each product of the plurality of products further comprises:
• a number of page views, a click rate, an attractiveness rate, and a product revenue,
• wherein the click rate for a product is based on a number of times the users that are navigating the webpage select an item within the webpage that displays the product in a zone of the webpage,
• wherein the attractiveness rate for the product is based on a percentage of users that are navigating to the zone of the webpage that displays the product and select, in the zone, a product reference associated with the product;
• determining that the conversion rate of the product is higher than the conversion rates of other products in the webpage, and that the product revenue of the product is lower than the product revenues of the other products in the webpage;
• in response to determining that the conversion rate of the product is higher than the conversion rates of other products in the webpage, and that the product revenue of the product is lower than the product revenues of other products in the webpage, automatically determining that there is a lack of visibility of an image associated with the product when it is displayed in the zone of the webpage;
• and
• in response to the determination, causing display of a graphical user interface on a client device, the graphical user interface comprising the plurality of products, the determined KPI for each product of the plurality of the products, and recommendations for the product, the recommendations based on the determination and the attractiveness rate.

A system comprising:

• a processing circuitry;
• and
• a memory, the memory containing instructions that, when executed by the processing circuitry, configure the system to perform operations comprising:
• receiving a webpage analysis request of a webpage;
• extracting contents of the webpage from one or more web servers;
• accessing archive data in a database;
• based on the archive data, determining a plurality of zones of the webpage, each zone in the plurality of zones associated with a predefined area within the webpage that is selectable by a user of the webpage;
• identifying, a plurality of products displayed in the plurality of zones;
• detecting from a plurality of user computer devices, user selections in a zone of the plurality of zones in the webpage;
• in response to the user selections in the zone, determining key performing indicators (KPI) for each product of the plurality of products, wherein the determined KPI comprise a number of user selections of product references associated with each product and a conversion rate associated with each product,
• wherein the KPI for each product of the plurality of products further comprises:
• a number of page views, a click rate, an attractiveness rate, and a product revenue,
• wherein the click rate for a product is based on a number of times the users that are navigating the webpage select an item within the webpage that displays the product in a zone of the webpage,
• wherein the attractiveness rate for the product is based on a percentage of users that are navigating to the zone of the webpage that displays the product and select, in the zone, a product reference associated with the product;
• determining that the conversion rate of the product is higher than the conversion rates of other products in the webpage, and that the product revenue of the product is lower than the product revenues of the other products in the webpage;
• in response to determining that the conversion rate of the product is higher than the conversion rates of other products in the webpage, and that the product revenue of the product is lower than the product revenues of other products in the webpage, automatically determining that there is a lack of visibility of an image associated with the product when it is displayed in the zone of the webpage;
• and
• in response to the determination, causing display of a graphical user interface on a client device, the graphical user interface comprising the plurality of products, the determined KPI for each product of the plurality of the products, and recommendations for the product, the recommendations based on the determination and the attractiveness rate.