System and method for link-initiated user engagement and retention

A system for link-initiated user engagement and retention, comprising:

• a computing device comprising a processor, a memory, and a first plurality of programming instructions stored in the memory and operable on the processor, wherein the first plurality of programming instructions, when operating on the processor, cause the computing device to:
• generate a passive call-to-action comprising a first uniform resource identifier (URI) configured to provide a first deep link to a messaging application on a mobile device and a payload, the payload comprising a pre-populated message suitable for display in the messaging application;
• upon receipt of a message substantially corresponding to the payload and associated mobile device metadata, check if there is an active mobile device record associated with the mobile device;
• wherein there is no active mobile device record associated with the mobile device, create and store an active mobile device record to be associated with the mobile device, the created active mobile device record comprising at least the mobile device metadata;
• send a confirmation message to the mobile device responsive to the creation of the active mobile device record associated with the mobile device;
• wherein there is an active mobile device record associated with the mobile device, forward the message to a rules engine;
• the rules engine comprising a second plurality of programming instructions stored in the memory and operable on the processor, wherein the second plurality of programming instructions, when operating on the processor, cause the rules engine to:
• receive the message;
• retrieve at least historical interaction data associated with the mobile device from the active mobile device record associated with the mobile device;
• retrieve an engagement rule associated with the payload, wherein the engagement rule comprises engagement instructions;
• and
• use the active mobile device record associated with the mobile device, the historical interaction data, and the engagement instructions to generate a second URI configured to provide a second deep link to the messaging application on the mobile device.