Contextualizing knowledge panels

A system comprising:

• at least one processor;
• and
• memory storing instructions that, when executed by the at least one processor, cause the system to perform operations including:
• receiving a search query that includes a first entity and one or more context terms;
• determining to provide a search results page including knowledge elements responsive to the search query;
• and
• in response to determining to provide the search results page including knowledge elements, generating, by one or more computers, user interface elements for knowledge elements related to the first entity by:
• identifying a knowledge element that includes content having terms not referenced by the search query, representing a relationship, described by the one or more context terms, between the first entity and a second entity, and representing a relationship between the first entity and a third entity represented by the one or more context terms,
• generating the user interface elements for at least some of the knowledge elements, including generating a user interface element for the knowledge element that includes a change of appearance of the content, the user interface element being included in the user interface elements,
• ranking the user interface element higher than other user interface elements based on a first rank score for the relationship between the first entity of the second entity and a second rank score for the relationship between the first entity of the third entity, and
• providing, in response to the search query, the user interface elements in the search results page.