Search system ranking using a natural distribution

One or more computer storage media storing computer-readable instructions that, when executed by a processor, cause the processor to implement a method comprising:

• tracking interactions of search result attributes associated with search results provided by a search engine at a client-computing device;
• determining a natural distribution for a category of search result attributes, the natural distribution determined from the interaction tracking by identifying a relative proportion of interactions received by the search result attributes within the category of the search result attributes;
• and
• providing a set of search results in an order determined by the natural distribution in response to receiving a search query from the client-computing device.

A system comprising:

• at least one processor;
• computer storage media storing computer-readable instructions that, when executed by the at least one processor, cause the at least one processor to implement a method comprising:
• receiving a search query at a search engine;
• ranking at least a portion of a set of search results for the search query proportional to a natural distribution of search result attributes for a category of search result attributes, the natural distribution determined from interaction tracking of search result attributes associated with prior search results and comprising a relative proportion of interactions received by the search result attributes within the category of search result attributes, and wherein a proportional representation of interactions with search result attributes of the prior search results identified from the interaction tracking determines the natural distribution of search result attributes for the category;
• and
• providing the ranked set of search results at the search engine in response to the search query.