User terminal and control method thereof

A user terminal comprising:

• an image acquisition part;
• a user interface configured to display an image photographed through the image acquisition part;
• a position detection sensor configured to detect a position of the user terminal;
• and
• a controller configured to determine a recommended point of interest (POI) among a plurality of POIs located around the user terminal based on operation information about each of the plurality of POIs, a user's search history for a POI, and the user's POI scrap, and to control the user interface to display an augmented reality (AR) image corresponding to the recommended POI by superimposing the AR image on the image photographed through the image acquisition part;
• wherein the controller is configured to determine a recommended route based on a second user's route to the recommended POI, and to control the user interface to display an AR image corresponding to the recommended route by superimposing the AR image on the image photographed through the image acquisition part, the second user's route being stored in a database of an external server;
• and
• wherein, when the user terminal moves along the recommended route, the controller is configured to control the user interface to display an AR post, stored by a third user on the recommended route, by superimposing the AR post on the image photographed through the image acquisition part.