Vehicle exterior display device

A vehicle exterior display device comprising:

• an own vehicle position information acquisition unit that acquires position information regarding an own vehicle;
• a crosswalk position information acquisition unit that acquires position information regarding a crosswalk;
• a surrounding information detection unit that detects a pedestrian around the own vehicle;
• a display unit that includes a plurality of display regions visually recognizable from outside of the own vehicle and is capable of displaying different types of display information visually recognizable by the display region;
• and
• a display controller that changes display information displayed by the display unit and the display region in which the display information is displayed, based on a positional relationship, among the own vehicle, the crosswalk, and the pedestrian, determined by the display controller based on a predicted deceleration profile of the vehicle and a braking relationship between a distance and a speed at which the vehicle is predicted to be able to stop by sudden braking, wherein
• each of the plurality of display regions includes at least a far display region and a near display region,
• the display controller controls, out of the far display region and the near display region, the display region visible to the pedestrian existing around the crosswalk, to display display information related to behavior of a vehicle,
• at least when a positional relationship between the vehicle and the pedestrian existing around the crosswalk is a far position, the display controller controls to perform display such that the display information displayed in the far display region and display information displayed in the near display region become different from each other,
• when the display controller has determined, based on the predicted deceleration profile and the braking relationship, that the positional relationship between the own vehicle and the pedestrian around the crosswalk is a far position,
• the display controller:
• controls to change the display region visually recognizable by the pedestrian around the crosswalk to the far display region;
• controls the far display region to display display information regarding future behavior of the vehicle;
• controls the near display region to display display information related to current behavior of the vehicle, and
• when the display controller has determined, based on the predicted deceleration profile and the braking relationship, that the positional relationship between the vehicle and the pedestrian around the crosswalk is a near position,
• the display controller:
• controls to change the display region visually recognizable by the pedestrian around the crosswalk to the near display region;
• controls the far display region to display display information regarding future behavior of the vehicle;
• and
• controls the near display region to display display information related to current behavior of the vehicle.