Location-based communication using wireless device

A non-transitory machine-readable medium, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising:

• determining, via radio access network equipment serving a coverage area comprising a retail location and via a node device attached to an item associated with a retail entity of the retail location, a first location of the item, wherein the first location is within a geofence;
• and
• in response to a determination that the item has moved from the first location to a second location, outside of the geofence, generating an alert via an alert device associated with the retail entity.

A method, comprising:

• in response to receiving, from a user equipment, a positioning request representative of a request to locate an item, determining, by network equipment comprising a processor and associated with provision of service to a retail location, via a node device attached to the item, a location of the item;
• and
• in response to determining the location of the item, sending, by the network equipment, mapping information, representative of a map of the location of the item with respect to the user equipment, to be rendered at the user equipment.