Concealing low power mobile device address during advertisement

A system comprising:

• a mobile device comprising a label ID and a device address;
• a first access point;
• one or more memories comprising computer-readable instructions;
• and
• one or more processors coupled to the one or more memories and configured to read the computer-readable instructions that cause any combination of the one or more processors to perform operations comprising:
• receiving an identifier reflecting a device address for a mobile device;
• verifying, based on the device address, that the mobile device is permitted to operate using a wireless communication network comprising one or more access points, comprising:
• verifying both the device address, and an address of at least one of the one or more access points, against a cleanlist of device addresses;
• based on the verifying that the mobile device is permitted to operate using the wireless communication network, generating a label ID for the mobile device wherein the label ID is a randomized value that substitutes for the device address of the mobile device during wireless communication on the wireless communication network;
• generating an expiry timer indicating an expiration status of the label ID;
• transmitting the label ID to the device;
• transmitting the expiry timer to the device;
• receiving the label ID from the mobile device via a first access point, of the one or more access points;
• mapping the label ID to a device address;
• and
• transmitting the device address to the first access point, and responsive to the transmitting, causing the first access point to pair with the mobile device.

A non-transitory computer program product comprising:

• one or more non-transitory computer readable media containing, in any combination, computer program code that, when executed by operation of any combination of one or more processors, performs operations comprising:
• receiving an identifier reflecting a device address for a mobile device;
• verifying, based on the device address, that the mobile device is permitted to operate using a wireless communication network comprising one or more access points comprising:
• verifying both the device address, and an address of at least one of the one or more access points, against a cleanlist of device addresses;
• based on the verifying that the mobile device is permitted to operate using the wireless communication network, generating a label ID for the mobile device wherein the label ID is a randomized value that substitutes for the device address of the mobile device during wireless communication on the wireless communication network;
• generating an expiry timer indicating an expiration status of the label ID;
• transmitting the label ID to the device;
• transmitting the expiry timer to the device;
• receiving the label ID from the mobile device via a first access point, of the one or more access points;
• mapping the label ID to a device address;
• and
• transmitting the device address to the first access point, and responsive to the transmitting, causing the first access point to pair with the mobile device.