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US 12,120,401 B2Granted
Systems and methods for customizing delivery of advertisements
AssigneeRovi Guides, Inc.
InventorsParasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
Life of this patent
Estimating the term…
Abstract
When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
Claims20
A method comprising:
- determining that a first user on a first device is interested in a first advertisement;
- retrieving metadata associated with the first advertisement to identify a characteristic;
- identifying from a database of advertisements a second advertisement having the characteristic;
- searching a social network profile of the first user for a second user, wherein a viewing history of the second user indicates that the second user has not watched the second advertisement;
- generating for display on the first device an option to share the second advertisement to the second user on a second device;
- in response to receiving a user selection on the first device of the option to share the second advertisement to the second user, generating for display the second advertisement to the second user.
3 more elements
A system comprising:
- memory;
- and
- control circuitry configured to:
- determine that a first user on a first device is interested in a first advertisement;
- retrieve, from the memory, metadata associated with the first advertisement to identify a characteristic;
- identify from a database of advertisements a second advertisement having the characteristic;
- search a social network profile of the first user for a second user, wherein a viewing history of the second user indicates that the second user has not watched the second advertisement;
- generate for display on the first device an option to share the second advertisement to the second user on a second device;
- in response to receiving a user selection on the first device of the option to share the second advertisement to the second user, generate for display the second advertisement to the second user.
6 more elements
Dependencies are inferred from the claim text.