Push notifications with metatags directing optimal time for surfacing notifications at consumer device

A method comprising:

• selecting content for consumption at a second device communicatively coupled to a computing device;
• encoding into metadata associated with the content, content consumption criteria related to at least one of a network quality and a second device capability for presenting the content at the second device;
• encoding into the metadata at least one fallback action rule, the at least one fallback action rule comprising at least one fallback action to implement in response to not presenting a notification before expiration of a presentation deadline, the at least one fallback action comprising one or more of abort, proceed-regardless, and proceed with surfacing alternate media;
• and
• transmitting the notification to the second device, the notification including the metadata associated with the content, the metadata configuring the second device to determine at least one of (i) a timing for presenting the content for consumption at the second device and (ii) presentation parameters related to the content based on the content consumption criteria.

A computer program product comprising:

• a non-transitory computer readable storage device having stored thereon program code which, when executed by at least one processor of an electronic device, enables the electronic device to provide functionality of:
• selecting content for consumption at a second device communicatively coupled to a computing device;
• encoding into metadata associated with the content, content consumption criteria related to at least one of a network quality and a second device capability for presenting the content at the second device;
• encoding into the metadata at least one fallback action rule, the at least one fallback action rule comprising at least one fallback action to implement in response to not presenting a notification before expiration of a presentation deadline, the at least one fallback action comprising one or more of abort, proceed-regardless, and proceed with surfacing alternate media;
• and
• transmitting the notification to the second device, the notification including the metadata associated with the content, the metadata configuring the second device to determine at least one of (i) a timing for presenting the content for consumption at the second device and (ii) presentation parameters related to the content based on the content consumption criteria.