Content creation in augmented reality environment

An electronic device comprising:

• a display;
• a camera;
• a communication circuit;
• and
• a processor configured to be operatively connected to the display and the communication circuit,
• wherein the processor is configured to:
• establish a communication link with an external electronic device via the communication circuit;
• receive a command related to an object from the external electronic device via the communication link, wherein the command includes information related to a selection of the object among a plurality of objects located in a real world within a field of view of the camera;
• recognize the object indicated to be selected by the command, which is located in the real world within the field of view of the camera based on the received command;
• determine a context related to the recognized object;
• capture at least one parameter selected from a global context, a local context, and one or more other objects located in the real world within the field of view of the camera when recognizing the object;
• identify a profile of a content creator;
• identify the context of the object based on a combination of the command, data related to the recognized object received from the external electronic device via the communication link, the at least one captured parameter and the identified profile of the content creator, wherein the data is generated based on movement of the external electronic device in three-dimensional (3D) space relative to the recognized object;
• render an action list and a menu for generating an augmented reality (AR) content based on the identified context;
• analyze the rendered action list and the menu;
• and
• build the context based on the analyzed rendered action list, menu and the identified context;
• generate the AR content based on the determined context and the data;
• and
• display the generated AR content via the display.