Computer-implemented systems and methods for in-store route recommendations

A non-transitory computer-readable medium storing computer-executable instructions that, when executed by at least one processor, cause performance of operations comprising:

• identify, by the at least one processor, a target product for sale by a merchant in a retail store;
• detect, by the at least one processor communicating with one or more wireless transmitters associated with the retail store, that a user device is in the retail store;
• and
• responsive to detecting that the user device is in the retail store, provide navigation instructions to the user device, the navigation instructions comprising a particular route to a location of the target product in the retail store, wherein providing the navigation instructions includes:
• tracking, by the at least one processor communicating with the one or more wireless transmitters associated with the retail store, the user device as it moves through the retail store;
• detecting, by the at least one processor, current location data of the user device;
• determining, by the at least one processor, the particular route based on a comparison of cost values between segments of alternative routes to the target product, the segments being assigned respective cost values, wherein the cost value of at least one of the segments is based on both the location of the target product and a location of a second product;
• and
• causing, by the at least one processor based on the current location, the user device to output, on a user interface of the user device, the navigation instructions comprising the particular route, wherein the navigation instructions are configured to cause the user interface of the user device to guide the user along the particular route.

A portable computer system comprising:

• one or more processors;
• a memory storing instructions that, when executed by at least one of the one or more processors, causes the computer system to:
• identify, by the one or more processors, a target product for sale by a merchant in a retail store;
• detect, by communicating with one or more wireless transmitters associated with the retail store, that the computer system is in the retail store;
• and
• responsive to detecting that the computer system is in the retail store, provide navigation instructions to a user interface of the computer system, the navigation instructions comprising a particular route to a location of the target product in the retail store, wherein providing the navigation instructions includes:
• tracking, by communicating with the one or more wireless transmitters associated with the retail store, the computer system as it moves through the retail store;
• detecting current location data of the computer system;
• determining, by the at least one processor, the particular route based on a comparison of cost values between segments of alternative routes to the target product, the segments being assigned respective cost values, wherein the cost value of at least one of the segments is based on both the location of the target product and a location of a second product;
• and
• causing the computer system to output, on the user interface based on the current location data, the navigation instructions comprising the particular route, the navigation instructions configured to cause the user interface of the computer system to guide the user along the particular route.