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US 12,118,588 B2Granted
Method and system for advertising on shuttle services
AssigneeFord Global Technologies, LLC
InventorsPerry Robinson MacNeille, Yimin Liu
Life of this patent
Estimating the term…
Abstract
An advertising method for a shuttle comprises by a controller, responsive to identifying a drop-off location and a business paying to influence a route traveled by the shuttle, selecting one of a plurality of routes to the drop-off location according to a priming estimate indicating that points of interest along the one share more characteristics with the business relative to others of the plurality; and commanding the shuttle to travel the one.
Claims12
An advertising method for a shuttle, comprising:
- by a controller,
- responsive to identifying a drop-off location and an advertising business paying to influence a route travelled by the shuttle, selecting one of a plurality of routes to the drop-off location according to a priming estimate indicating that the one selected route is associated with a highest number of points of interests (POIs) of the same type as the advertising business relative to others of the plurality of routes, wherein none of the POIs is the advertising entity;
- confining the plurality of routes to a geo-fence defined by the drop-off location;
- and
- commanding the shuttle to travel the one selected route.
2 more elements
A routing server for a shuttle, comprising:
- a controller programmed to,
- responsive to identifying a drop-off location for a passenger, a preference of the passenger, and a business paying to influence a route travelled by the shuttle, select one of a plurality of routes to the drop-off location according to the preference and a priming estimate indicating an extent to which points of interest (POIs) along the one selected route share characteristics with the business relative to others of the plurality of routes, wherein the POIs are not the business,
- provide instructions to the shuttle such that the shuttle travels the one selected route, and po2 provide instructions to the shuttle such that the shuttle displays advertisements for the business during the travel.
Dependencies are inferred from the claim text.