Advertising for a user device in a standby mode

An apparatus comprising:

• a processor;
• and
• a memory coupled to the processor, the memory comprising instructions executable by the processor to perform operations, the operations including:
• sending media content to a display device coupled to the apparatus, wherein the media content comprise a first type and a second type;
• storing a first time value indicating a receipt of a particular user input that instructs the sending of the media content to the display device;
• determining a temporal event indicative of a start of a standby mode based on a first threshold time value and a difference between the stored first time value and a second time value, wherein the first threshold time value varies depending on different types of the media content including the first type and the second type;
• sending a standby message indicating the start of the standby mode to a server of a service provider, wherein the standby message satisfies a particular standard and includes a user profile and a location associated with the apparatus, wherein the start of the standby mode is triggered when the difference between the stored first time value and the second time value satisfies the first threshold time value and the apparatus remains in an active mode and continues to send the media content to the display device when the difference between the stored first time value and the second time value does not satisfy the first threshold time value;
• generating video content from a content steam received from the server responsive to the standby message, wherein the content stream cannot be inserted in the media content provided by the service provider and instead, is processed and generated as the video content to be displayable on the display device to the apparatus;
• loading a buffer of the memory with the video content processed from the content stream received from the server responsive to the standby message, wherein the buffer is configured to inhibit disruption of playback of the video content on the display device coupled to the apparatus when the apparatus has been transitioned to the standby mode from the active mode;
• and
• sending the video content generated from the content stream from the buffer to the display device while the apparatus is in the standby mode;
• in response to a time in the standby mode exceeding a second threshold time value, transmitting an active message to the server by the apparatus, wherein, in response to the transmitting of the active message, receipt of the content stream via a streaming service at the apparatus ceases,
• wherein the active message specifies a media content stream that has been played at the time of transitioning to the standby mode;
• and
• receiving the specified media content stream.

A computer-readable storage device storing instructions executable by a processor of a server of a service provider to perform operations, the operations comprising:

• sending media content to a display device coupled to a user device, wherein the media content comprise a first type and a second type;
• storing a first time value indicating a receipt of a particular user input that instructs the sending of the media content to the display device;
• determining a temporal event indicative of transitioning to a standby mode based on a first threshold time value and a difference between the stored first time value and a second time value, wherein the first threshold time value varies depending on different types of the media content including the first type and the second type;
• sending a message that the user device is transitioning to the standby mode to a server of a service provider that provides a streaming service to the user device, wherein the message satisfies a particular standard and includes a user profile and a location associated with the user device, and wherein the user device is transitioning to the standby mode when the difference between the stored first time value and the second time value satisfies the first threshold time value and the user device remains in an active mode and continues to send the media content to the display device when the difference between the stored first time value and the second time value does not satisfy the first threshold time value;
• sending a content stream to a media device included in the user device and responsive to receiving a first standby message indicating the media device is in a standby mode;
• generating media content from the content stream, wherein the content stream cannot be inserted in the media content provided to the user device by the service provider and instead, is processed and generated by the user device as the media content to be displayable on the display device coupled to the user device;
• wherein the media device is configured to load media content of the content stream into a buffer and send the media content from the buffer to the display device coupled to the media device while the user device is in the standby mode, wherein the buffer is configured to inhibit disruption of playback of video content by the display device while the media device has been transitioned to the standby mode from the active mode, wherein the content stream cannot be added to the media content by the service provider;
• and
• ceasing the sending of the content stream to the media device responsive to receiving an active message from the media device,
• wherein the active message specifies a media content stream that has been played at the time of transitioning to the standby mode;
• and
• receiving the specified media content stream.