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US 12,118,586 B2Granted
Geo-fenced marketplace
AssigneeeBay Inc.
InventorDennis Cheung
Life of this patent
Estimating the term…
Abstract
A system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for a geo-fenced zone of commerce are described. Consistent with some embodiments, the method may include subdividing a geographic area, generating corresponding geo-fences, and presenting the corresponding geo-fences as listings in a navigable online marketplace.
Claims20
A system comprising:
- one or more hardware processors;
- and
- one or more computer-readable mediums storing instructions that, when executed by the one or more hardware processors, cause the system to perform operations comprising:
- accessing social network activity of a plurality of users, the social network activity of the plurality of users provided by client devices of the plurality of users, the social network activity comprising:
- location data describing geographic locations of the client devices;
- and
- engagement data associated with the plurality of users;
- determining, based on the location data included in the social network activity of the plurality of users, that a concentration of client devices is located within a geographic location;
- in response to determining that the concentration of client devices is located within the geographic location, automatically generating a geo-fence that encompasses the geographic location;
- causing display of a listing interface that comprises a presentation of a geo-fence identifier that identifies at least a portion of the geo-fence that encompasses the geographic location determined based on the location data;
- receiving a bid to utilize the geo-fence;
- and
- determining a cost for delivering targeted content that corresponds to the engagement data.
10 more elements
A method comprising:
- accessing social network activity of a plurality of users, the social network activity of the plurality of users provided by client devices of the plurality of users, the social network activity comprising:
- location data describing geographic locations of the client devices;
- and
- engagement data associated with the plurality of users;
- determining, based on the location data included in the social network activity of the plurality of users, that a concentration of client devices is located within a geographic location;
- in response to determining that the concentration of client devices is located within the geographic location, automatically generating a geo-fence that encompasses the geographic location;
- causing display of a listing interface that comprises a presentation of a geo-fence identifier that identifies at least a portion of the geo-fence that encompasses the geographic location determined based on the location data;
- receiving a bid to utilize the geo-fence;
- and
- determining a cost for delivering targeted content that corresponds to the engagement data.
7 more elements
A non-transitory computer-readable medium storing instructions that, when executed by one or more computer processors of one or more computing devices, causes the one or more computing devices to perform operations comprising:
- accessing social network activity of a plurality of users, the social network activity of the plurality of users provided by client devices of the plurality of users, the social network activity comprising:
- location data describing geographic locations of the client devices;
- and
- engagement data associated with the plurality of users;
- determining, based on the location data included in the social network activity of the plurality of users, that a concentration of client devices is located within a geographic location;
- in response to determining that the concentration of client devices is located within the geographic location, automatically generating a geo-fence that encompasses the geographic location;
- causing display of a listing interface that comprises a presentation of a geo-fence identifier that identifies at least a portion of the geo-fence that encompasses the geographic location determined based on the location data;
- receiving a bid to utilize the geo-fence;
- and
- determining a cost for delivering targeted content that corresponds to the engagement data.
7 more elements
Dependencies are inferred from the claim text.