Event gamification in real time

An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:

• receiving event data from a merchant system, wherein the event data describes a consumer transaction with the merchant system, wherein the consumer transaction occurs outside of a gamification engine and a game;
• transmitting in real-time the event data to the gamification engine;
• parsing, by an event manager in the gamification engine, the event data into event attributes specifying one or more components of the consumer transaction;
• determining, by a rules engine, whether a consumer associated with the consumer transaction is enrolled in the game;
• in response to determining that the consumer is enrolled in the game, determining, by the rules engine in the gamification engine, that the consumer transaction is eligible for the game by comparing the event attributes to game rule criteria;
• and
• transmitting in real-time, by a notification engine in the gamification engine, and in response to the determining, an achievement notification to a graphical user interface (GUI) of a consumer device, wherein the achievement notification indicates an achievement in the game towards a reward.

A system comprising:

• a processor;
• a tangible, non-transitory memory configured to communicate with the processor;
• the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising:
• receiving event data from a merchant system, wherein the event data describes a consumer transaction with the merchant system, wherein the consumer transaction occurs outside of a gamification engine and a game;
• transmitting in real-time the event data to the gamification engine;
• parsing, by an event manager in the gamification engine, the event data into event attributes specifying one or more components of the consumer transaction;
• determining, by a rules engine, whether a consumer associated with the consumer transaction is enrolled in the game;
• in response to determining that the consumer is enrolled in the game, determining, by the rules engine in the gamification engine, that the consumer transaction is eligible for the game by comparing the event attributes to game rule criteria;
• and
• transmitting in real-time, by a notification engine in the gamification engine, and in response to the determining, an achievement notification to a graphical user interface (GUI) of a consumer device, wherein the achievement notification indicates an achievement in the game towards a reward.