Grouping associated customers with a connected customer

A system for tracking individuals within a venue, the system comprising:

• a plurality of detector stations disposed throughout the venue, each detector station including an imaging assembly, a raw video processing unit, a video object identifier, a multiplexer, and a transceiver configured to communicate with a communication device within the venue, the video object identifier associating a portion of raw image data with an identifier of a video object and routing the video object identifier to the multiplexer, and the multiplexer appending the video object identifier to a data packet generated by the raw video processing unit;
• a controller operatively connected to the plurality of detector stations, the controller comprising at least one processor configured to:
• detect, via data obtained by the plurality of detector stations, a plurality of individuals entering the venue, wherein one or more of the plurality of individuals is a primary individual that (i) is carrying a communication device and (ii) has an account associated with the venue, and wherein one or more of the plurality of individuals is a secondary individual that (i) is not carrying a communication device and/or (ii) has no account associated with the venue;
• monitor, via the data obtained by the plurality of detector stations, a respective location of each individual from the plurality of individuals as each individual traverses the venue;
• generate a confidence level that one of the primary individuals and at least one of the secondary individuals are members of a group;
• determine that the confidence level exceeds a threshold confidence level;
• and
• update the account associated with the venue of the one of the primary individuals with product preferences associated with the at least one of the secondary individuals, the product preferences for the at least one of the secondary individuals identified by analyzing tracking data being generated from the data obtained by the plurality of detector stations.