Enabling influencer-driven commerce that tracks and attributes multiple influencer contributions and distributes available fees

A system comprising:

• an attribution software platform comprising one or more processors, and a non-transitory computer-readable medium storing one or more sequences of instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
• prior to publication of a first digital media identifier on a remote software platform separate from the attribution software platform:
• receiving, from a first user account, a selection of an identification of a product from a catalog of a vendor user account listed on the attribution software platform;
• generating the first digital media identifier based at least in part on the selected identification, wherein the generating the first digital media identifier further comprises encoding one or more portions of the first digital media identifier representing a first account identifier of the first user account and the identification of product;
• storing a first provenance data in a first provenance of the first digital media identifier;
• providing the first digital media identifier to the first user account;
• after publication of an instance of the first digital media identifier on the remote software platform:
• receiving, from the remote software platform, an interaction data associated with an interaction by a remote software platform user account with the published instance of the first digital media identifier, wherein a second user account on the attribution software platform is associated with the remote software platform user account;
• in response to the received interaction data, generating a second digital media identifier related to the second user account;
• encoding one or more portions of the second digital media identifier as referring to the first digital media identifier, wherein the encoding one or more portion of the second digital media identifier comprises:
• encoding a first portion of the second digital media identifier to identify the product;
• encoding a second portion of the second digital media to identify the second user account;
• and
• encoding a third portion of the second digital media identifier to identify the first digital media identifier;
• storing a second provenance data in a second provenance of the second digital media identifier;
• receiving a transaction request comprising the second digital media identifier;
• decoding one or more portions of the received second digital media identifier, wherein the decoding one or more portions of the second digital media identifier further comprises identifying the first digital media identifier from the one or more decoded portions of the second digital media identifier;
• and
• determining network fees associated with the transaction request for purchase of the product based on the decoded second digital media identifier, the second provenance and the first provenance.

A computer program product comprising a non-transitory computer-readable medium storing computer-readable program instructions that, when executed by one or more processors of an attribution software platform, cause the one or more processors to perform steps comprising:

• prior to publication of a first digital media identifier on a remote software platform separate from the attribution software platform:
• receiving, from a first user account, a selection of an identification of a product from a catalog of a vendor user account listed on the attribution software platform;
• generating the first digital media identifier based at least in part on the selected identification, wherein the generating the first digital media identifier further comprises encoding one or more portions of the first digital media identifier representing a first account identifier of the first user account and the identification of product;
• storing a first provenance data in a first provenance of the first digital media identifier;
• providing the first digital media identifier to the first user account;
• after publication of an instance of the first digital media identifier on the remote software platform:
• receiving, from the remote software platform, an interaction data associated with an interaction by a remote software platform user account with the published instance of the first digital media identifier, wherein a second user account on the attribution software platform is associated with the remote software platform user account;
• in response to the received interaction data, generating a second digital media identifier related to the second user account;
• encoding one or more portions of the second digital media identifier as referring to the first digital media identifier, wherein the encoding one or more portion of the second digital media identifier comprises:
• encoding a first portion of the second digital media identifier to identify the product;
• encoding a second portion of the second digital media to identify the second user account;
• and
• encoding a third portion of the second digital media identifier to identify the first digital media identifier;
• storing a second provenance data in a second provenance of the second digital media identifier;
• receiving a transaction request comprising the second digital media identifier;
• decoding one or more portions of the received second digital media identifier, wherein the decoding one or more portions of the second digital media identifier further comprises identifying the first digital media identifier from the one or more decoded portions of the second digital media identifier;
• and
• determining network fees associated with the transaction request for purchase of the product based on the decoded second digital media identifier, the second provenance and the first provenance.

A system comprising:

• an attribution software platform comprising one or more processors, and a non-transitory computer-readable medium storing one or more sequences of instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
• receiving a request from a first attribution user account, wherein the request is for initiation of generation of an initial instance of a first digital media identifier associated with product data selected by the first attribution user account, wherein the product data is stored at the attribution software platform;
• generating the initial instance of the first digital media identifier, wherein the generating the initial instance of the first digital media identifier further comprises:
• encoding a first portion of the initial instance of the first digital media identifier identifying the first user attribution account;
• and
• encoding a second portion of the initial instance of the first digital media identifier identifying the product data;
• storing at a first location in a persistent ledger of the attribution software platform, the first digital media identifier-in association with a first provenance data;
• receiving an interaction data of an interaction on a first remote social network software platform with a published instance of the first digital media identifier on the first remote social network software platform by a first social network user account, wherein the first social network user account is linked to the first attribution user account associated with publication of the published instance of the first digital media identifier on the first remote social network software platform;
• determining the interaction with the published instance of the first digital media identifier on the first remote social network software platform is associated with social network activity of a second social network user account that corresponds to a second attribution user account of the attribution software platform;
• based on the determination, detecting the interaction as a request from the second attribution user account for generation of a second digital media identifier that references the product data;
• generating the second digital media identifier, wherein the generating the second digital media identifier further comprises:
• encoding a first portion of the second digital media identifier with the production data;
• encoding a second portion of the second digital media identifier with information of the second attribution user account;
• and
• encoding a third portion of the second digital media identifier with the first location of the first digital media identifier in the persistent ledger referenceable by a decoded version of the second portion of the second digital media identifier;
• and
• storing at a second location in the persistent ledger, the second digital media identifier in association with a second provenance data;
• receiving a transaction request comprising the second digital media identifier;
• decoding one or more portions of the received second digital media identifier, wherein the decoding one or more portions of the second digital media identifier further comprises identifying the first digital media identifier from the one or more decoded portions of the second digital media identifier;
• and
• determining network fees associated with the transaction request for purchase of a product associated with the product data based on the decoded second digital media identifier, the second provenance and the first provenance.