Methods, systems, articles of manufacture and apparatus to privatize consumer data

A non-transitory computer-readable storage medium, having stored thereon instructions that, upon execution by a processor, cause performance of operations comprising:

• determine a degree to which confidential information can be determined from original data associated with consumers,
• determine a degree of obfuscation of the original data to decrease the degree to which confidential information can be determined to a threshold degree to which the confidential information can be determined,
• select a type of obfuscation to be applied to the original data based on the determined degree of obfuscation;
• and
• apply the selected type of obfuscation to the original data.

A method comprising:

• determining a degree to which confidential information can be determined from original data associated with consumers;
• determining a degree of obfuscation of the original data to decrease the degree to which confidential information can be determined to a threshold degree to which the confidential information can be determined;
• selecting a type of obfuscation to be applied to the original data based on the determined degree of obfuscation;
• and
• apply the selected type of obfuscation to the original data.