Converting static content items into interactive content items

A method, comprising:

• selecting, by a data processing system including one or more processors, visual content identifying a content provider, wherein the content provider provides third party content, for a first content item including a first script, the first script configured to present the visual content responsive to loading of the first content item;
• dividing, by the data processing system in accordance with a partition template, the visual content of the first content item into a plurality of segments, the partition template defining a number of segments to be formed from the visual content, a shape for each segment of the plurality of segments, and dimensions for each shape, each segment of the plurality of segments corresponding to a differing portion of the visual content;
• generating, by the data processing system, a second content item to include the plurality of segments to be presented within a frame of an information resource provided by a content publisher, wherein the content publisher provides primary content on the information resource, and a second script, the second script configured to:
• assign, responsive to loading of the second content item, each segment of the plurality of segments into one of a plurality of positions, each position of the plurality of positions defining a region within the frame at which the segment is to be presented;
• present the plurality of segments within the frame in accordance with the plurality of positions assigned to each segment of the plurality of segments;
• enable, via interaction, movement of each segment of the plurality of segments among the plurality of positions within the frame;
• determine, responsive to detection of an interaction with one of the plurality of segments, that the plurality of segments are moved from the plurality of positions to a target plurality of positions;
• and
• open, responsive to determining that the plurality of segments are moved to the target plurality of positions, a landing page provided by the content provider;
• and
• providing, by the data processing system, the second content item to a client device to cause the client device to present the plurality of segments in accordance with the second script.