Electronic device for searching content and control method therefor

An electronic device comprising:

• memory storing computer executable instructions;
• a display;
• and
• at least one processor, wherein one or more of the at least one processor is configured to execute the computer executable instructions to:
• obtain at least one machine-generated image for each of a plurality of different image categories based on a sketch drawn by a user using an artificial intelligence model for image generating trained by an artificial intelligence algorithm,
• control the display to simultaneously display the at least one obtained machine-generated image for each of the image categories,
• receive a user command for selecting one machine-generated image from the simultaneous display of the at least one displayed machine-generated image for each of the image categories, and search for at least one content corresponding to the selected image among a plurality of contents, and
• provide the at least one searched content,
• wherein the image categories comprise a nature category, a building category, and a person category.