Systems and methods for determining user engagement with electronic devices

A system for determining an engagement level of a user interacting with an electronic software program, comprising:

• a data storage device storing instructions for determining an engagement level of a user interacting with an electronic software program;
• and
• one or more processors configured to execute the instructions to perform a method comprising:
• receiving, at the one or more processors, a node tree of the electronic software program, each node in the node tree corresponding to a user decision point in the node tree;
• displaying, by the one or more processors, on an electronic device executing the electronic software program, an augmented reality based on a point of the user in the node tree, the augmented reality including a first promotional material;
• tracking, at the one or more processors, by the electronic device, user eye behavior metrics, wherein the user eye behavior metrics include a view time or a view rate of the first promotion material by the user;
• determining, at the one or more processors, the engagement level of the user with the first promotional material based upon the eye behavior metrics of the user, wherein the engagement level of the user is further determined based upon a ratio of a current node depth to a total node depth in the decision node tree;
• and
• displaying, by the one or more processors, on the electronic device executing the electronic software program, a second promotional material based on the determined engagement level of the user with the first promotional material.

A non-transitory computer readable medium storing instructions that, when executed by one or more processors, cause the processors to perform a method for determining an engagement level of a user interacting with an electronic software program, the method comprising:

• receiving, at the one or more processors, a node tree of the electronic software program, each node in the node tree corresponding to a user decision point in the node tree;
• displaying, by the one or more processors, on an electronic device executing the electronic software program, an augmented reality based on a point of the user in the node tree, the augmented reality including a first promotional material;
• tracking, at the one or more processors, by the electronic device, user eye behavior metrics, wherein the user eye behavior metrics include a view time or a view rate of the first promotional material by the user;
• determining, at the one or more processors, the engagement level of the user with the first promotional material upon the eye behavior metrics of the user, wherein the engagement level of the user is further determined based upon a ratio of a current node depth to a total node depth in the decision node tree;
• and
• displaying, by the one or more processors, on the electronic device executing the electronic software program, a second promotional material based on the determined engagement level of the user with the first promotional material.