Methods and apparatus to monitor streaming media content

A system comprising:

• a processor;
• and
• a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of operations comprising:
• detecting a streaming media flag in a payload of a watermark detected in media presented by a media presentation device, the streaming media flag comprising at least one of a first value or a second value, the first value indicating that the media was streamed to the media presentation device;
• based on determining that the streaming media flag in the payload of the detected watermark comprises the first value, discarding the detected watermark from data collected from a household;
• and
• based on the data, generating a media presentation report indicating that the media was presented at the household.

A method comprising:

• detecting a streaming media flag in a payload of a watermark detected in media presented by a media presentation device, the streaming media flag comprising at least one of a first value or a second value, the first value indicating that the media was streamed to the media presentation device;
• based on determining that the streaming media flag in the payload of the detected watermark comprises the first value, discarding the detected watermark from data collected from a household;
• and
• based on the data, generating a media presentation report indicating that the media was presented at the household.