Deep linking to augmented reality components

A system comprising:

• one or more processors;
• and
• a non-transitory computer readable storage medium comprising instructions that when executed by the one or more processors cause the one or more processors to perform operations comprising:
• configuring an augmented reality component to apply a modification to a media content object, the augmented reality component identified by an augmented reality component identifier;
• receiving a request for a deep link to the augmented reality component;
• in response to the request, constructing the deep link, the deep link including:
• an address for a client application;
• and
• the augmented reality component identifier;
• making the deep link available to a third party resource executing at a client device;
• detecting launching of the client application at the client device in response to activation of the deep link from the third party resource, the third party resource configured to provide a third party resource user interface comprising a user selectable element to activate the deep link;
• in response to the detecting, using the augmented reality component identifier from the deep link to obtain data representing the augmented reality component;
• using the data representing the augmented reality component, causing the augmented reality component to load in a camera view user interface of the client application at the client device, the camera view user interface including output of a digital image sensor of a camera of the client device, the loading comprising applying the modification to the output of a digital image sensor, the camera view user interface being different from the third party resource user interface;
• causing presentation of the camera view user interface at the client device, the presentation comprising the output of the digital image sensor modified by the augmented reality component;
• detecting a request at the client application to share content comprising the output of the digital image sensor modified by the augmented reality component;
• generating shared content by including, with the content, a reference identifying the third party resource;
• and
• communicating the shared content to a further computing device.

A machine-readable non-transitory storage medium having instruction data executable by a machine to cause the machine to perform operations comprising:

• configuring an augmented reality component to apply a modification to a media content object, the augmented reality component identified by an augmented reality component identifier;
• receiving a request for a deep link to the augmented reality component;
• in response to the request, constructing the deep link, the deep link including:
• an address for a client application;
• and
• the augmented reality component identifier;
• making the deep link available to a third party resource executing at a client device;
• detecting launching of the client application at the client device in response to activation of the deep link from the third party resource, the third party resource configured to provide a third party resource user interface comprising a user selectable element to activate the deep link;
• in response to the detecting, using the augmented reality component identifier from the deep link to obtain data representing the augmented reality component;
• using the data representing the augmented reality component, causing the augmented reality component to load in a camera view user interface of the client application at the client device, the camera view user interface including output of a digital image sensor of a camera of the client device, the loading comprising applying the modification to the output of a digital image sensor, the camera view user interface being different from the third party resource user interface;
• and
• causing presentation of the camera view user interface at the client device, the presentation comprising the output of the digital image sensor modified by the augmented reality component;
• detecting a request at the client application to share content comprising the output of the digital image sensor modified by the augmented reality component;
• generating shared content by including, with the content, a reference identifying the third party resource;
• and
• communicating the shared content to a further computing device.