Content suggestion system

A system comprising:

• a memory;
• and
• at least one hardware processor coupled to the memory and comprising instructions that causes the system to perform operations comprising:
• causing display of a first message at a client device, the first message including first content;
• determining a tag based on the first content of the first message, the tag corresponding with a category associated with the first content;
• identifying at least a second content from among a collection of content based on a usage metric of the second content, the usage metric indicating a number of times that the second content is selected subsequent to receiving a message that includes content associated with the tag;
• indexing a content pair, the content pair comprising the first content and the second content;
• incrementing a usage counter that corresponds to the content pair, the usage counter indicating the number of times in which the content pair occurred in a message context;
• determining the second content is among a top ranked portion among a plurality of media content associated with the collection of content based on the usage metric of the second content;
• and
• causing display of a presentation of the collection of content within the interface element at the client device, the presentation of the collection of content including a display of the top ranked portion of the plurality of media content that includes the second content, and wherein the display of the top ranked portion is randomized.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• causing display of a first message at a client device, the first message including first content;
• determining a tag based on the first content of the first message, the tag corresponding with a category associated with the first content;
• identifying at least a second content from among a collection of content based on a usage metric of the second content, the usage metric indicating a number of times that the second content is selected subsequent to receiving a message that includes content associated with the tag;
• indexing a content pair, the content pair comprising the first content and the second content;
• incrementing a usage counter that corresponds to the content pair, the usage counter indicating the number of times in which the content pair occurred in a message context;
• determining the second content is among a top ranked portion among a plurality of media content associated with the collection of content based on the usage metric of the second content;
• and
• causing display of a presentation of the collection of content within the interface element at the client device, the presentation of the collection of content including a display of the top ranked portion of the plurality of media content that includes the second content, and wherein the display of the top ranked portion is randomized.