Vehicle display control device for controlling display color of content

A vehicle display control device, comprising:

• a display control unit configured to
• control a display of a content on a display device, wherein the content is superimposed on a background displayed in the display device, and
• at a position where a windshield glass of a vehicle is provided, change a display color of the content in accordance with a detail of the content to be displayed, wherein
• the display control unit is further configured to,
• in response to the display color being other than white and a color of the background of the content being same as the display color, set
• a display luminance of a border of the content to be a second predetermined value or higher, or
• a brightness of a color of the border of the content to be a third predetermined value or higher, and
• in response to the display color being white and the color of the background being white, set
• the display luminance of the border of the content to be less than the second predetermined value or to be a fourth predetermined value or higher, the fourth predetermined value being larger than the second predetermined value, or
• the brightness of the color of the border of the content to be less than the third predetermined value.