Electronic marketplace for digital advertising space

A system for bidding on digital advertising space associated with media content on a digital platform, which comprises:

• a computer system comprising;
• a computer processor, a computer-readable storage medium, and program instructions stored on the computer-readable storage medium being executable by the processor, to cause the computer system to perform the following functions to;
• determine, using a computer, popularity of a plurality of electronic communications and associated clips of the electronic communications on a digital platform, in response to monitoring the digital video platform;
• detect, using the computer, a clip of the associated clips meeting a threshold for approaching an activity level of user activity indicating the popularity of the clip;
• label, using the computer, the clip meeting the threshold with a non-fungible token (NFT) indicating available digital advertising space associated with the clip;
• [and] receive, in response to the labeling of the clip, monetary bidding based on the NFT by entities buying digital advertising space of the available digital advertising space associated with the clip for digital advertising content associated with the NFT which indicates available digital advertising space associated with the clip;
• define ownership of the digital advertising space using the NFT;
• award ownership of the digital advertising space associated with the clip to a highest bidder of the entities bidding on the digital advertising space;
• and
• transfer ownership, using the NFT, of the digital advertising space to the highest bidder.

A computer program product for bidding on digital advertising space associated with media content on a digital platform, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a computer to cause the computer to perform functions, by the computer, comprising the functions to;

• determine, using a computer, popularity of a plurality of electronic communications and associated clips of the electronic communications on a digital platform, in response to monitoring the digital platform;
• detect, using the computer, a clip of the associated clips meeting a threshold for approaching an activity level of user activity indicating the popularity of the clip;
• label, using the computer, the clip meeting the threshold with a non-fungible token (NFT) indicating available digital advertising space associated with the clip;
• receive, in response to the labeling of the clip, monetary bidding based on the NFT by entities buying digital advertising space of the available digital advertising space associated with the clip for digital advertising content associated with the NFT which indicates available digital advertising space associated with the clip;
• define ownership of the digital advertising space using the NFT;
• award ownership of the digital advertising space associated with the clip to a highest bidder of the entities bidding on the digital advertising space;
• and
• transfer ownership, using the NFT, of the digital advertising space to the highest bidder.