Systems and methods for adaptive online user profiles

A system for adaptive online user profiles, the system comprising:

• a data storage device storing instructions for adaptive online user profiles in an electronic storage medium;
• and
• a processor configured to execute the instructions to perform a method including:
• transmitting, by a topic server of an online data services provider, a webpage for display to a computing device in response to receiving a first user request from the computing device, wherein the webpage is associated with a topic of interest of the topic server;
• generating, by a user profile server of the online data services provider, a user profile user interface for display within the webpage in response to receiving a second user request from the computing device, and based on determining a match between the topic of interest associated with the webpage and with user profile data of a user, the user profile data comprising one or more area of interest identifiers;
• and
• transmitting, by the user profile server of the online data services provider, the user profile user interface for display to the computing device, wherein a first user topic of interest associated with the one or more area of interest identifiers—most closely matching the topic of interest associated with the webpage is displayed at a first position in the user profile user interface and a second user topic of interest associated with the one or more area of interest identifiers least closely matching the topic of interest associated with the webpage is displayed at a last position in the user profile user interface.

A non-transitory machine-readable medium storing instructions that, when executed by a computing system, causes the computing system to perform a method for adaptive online user profiles, the method including:

• transmitting, by a topic server of an online data services provider, a webpage for display to a computing device in response to receiving a first user request from the computing device, wherein the webpage is associated with a topic of interest of the topic server;
• generating, by a user profile server of the online data services provider, a user profile user interface for display within the webpage in response to receiving a second user request from the computing device, and based on determining a match between the topic of interest associated with the webpage and with user profile data of a user, the user profile data comprising one or more area of interest identifiers;
• and
• transmitting, by the user profile server of the online data services provider, the user profile user interface for display to the computing device, wherein a first user topic of interest associated with the one or more area of interest identifiers—most closely matching the topic of interest associated with the webpage is displayed at a first position in the user profile user interface and a second user topic of interest associated with the one or more area of interest identifiers least closely matching the topic of interest associated with the webpage is displayed at a last position in the user profile user interface.