Apparatus for producing transfer medium and transfer medium

An apparatus for producing a transfer medium, comprising:

• a printing unit that receives image data that represents an image to be printed and prints a print image onto a peelable sheet based on the image data, wherein the print image includes a printed image within a transfer region and a printed image within a non-transfer region;
• an adhesive liquid coating unit that coats an adhesive liquid on the peelable sheet on which the print image has been printed;
• and
• a control unit that controls the adhesive liquid coating unit such that an adhesive liquid is coated onto the printed image within the transfer region and not coated on the printed image within the non-transfer region, wherein the transfer region is to be transferred onto a target medium for transfer and the non-transfer region is not to be transferred onto the target medium for transfer, wherein
• the control unit is configured to determine the non-transfer region by performing pattern recognition to recognize patterns within the image data representing the image to be printed within the transfer region and the image to be printed within the non-transfer region.