Mobile device identification using second entity matching
AssigneeACK Ventures Holdings, LLC
InventorsDavid Ulrich, Harry Kargman, Steve Anson, Jeremy Sadwith, Bernhard Valenti, Ryan McConville
Life of this patent
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Abstract
An improved technique for identifying a user's mobile device is discussed. A persistent and unified identifier that bridges mobile app to mobile web and to other web browser-compatible mediums is utilized. Using a unique verification identifier, the unified identifier is consistently verified, revived and distributed across application and browser mediums.
Claims18
A computing device-implemented method for improved identification of a mobile device, comprising:
- creating at a host server a separate unified identifier (“Unified ID”) for each of a plurality of requesting browsers on a mobile device, the plurality of requesting browsers including at least one in-app browser;
- linking at the host server the separate Unified IDs under a consolidated Unified ID that is associated with a unique first verification identifier for the mobile device;
- storing an indication of the association of the first verification identifier and the consolidated Unified ID in a storage location accessible to the host server;
- receiving one or more verification identifiers and one or more associated sets of data at the host server, the one or more verification identifiers identified by a second entity;
- matching the unique first verification identifier or another verification identifier associated with the consolidated Unified ID with the one or more verification identifiers received from the second entity;
- and
- performing, based on the matching, at least one of an action related to the consolidated Unified ID or an association of one of the one or more associated sets of data received from the second entity with the consolidated Unified ID.
A non-transitory medium holding computer-executable instructions for improved identification of a mobile device, the instructions when executed causing at least one computing device to:
- create at a host server a separate unified identifier (“Unified ID”) for each of a plurality of requesting browsers on a mobile device, the plurality of requesting browsers including at least one in-app browser;
- link at the host server the separate Unified IDs under a consolidated Unified ID that is associated with a unique first verification identifier for the mobile device;
- store an indication of the association of the first verification identifier and the consolidated Unified ID in a storage location accessible to the host server;
- receive one or more verification identifiers and one or more associated sets of data at the host server, the one or more verification identifiers identified by a second entity;
- match the unique first verification identifier or another verification identifier associated with the consolidated Unified ID with the one or more verification identifiers received from the second entity;
- and
- perform, based on the matching, at least one of an action related to the consolidated Unified ID or an association of one of the one or more associated sets of data received from the second entity with the consolidated Unified ID.
Dependencies are inferred from the claim text.