Proximity pairing techniques for an accessory device

A computing device, comprising:

• at least one processor;
• and at least one memory storing computer-readable instructions that, upon execution by the at least one processor, configures the computing device to:
• receive, prior to pairing with an accessory device, an advertisement message associated with the accessory device, the advertisement message being received via a short-range communications transport corresponding to a short-range communications protocol;
• extract payload data from the advertisement message;
• identify, by the computing device, a device type associated with the accessory device based at least in part on the payload data;
• obtain, by the computing device, a media asset image from a media asset data store based at least in part on the identified device type, wherein the media asset image is a default media asset image when a media asset image associated with the identified device type is not included in the media asset data store;
• present a user interface displaying the obtained media asset image, wherein the media asset image represents the accessory device;
• receive, via the user interface displaying the media asset image, a user input comprising a selection of the media asset image, the user input indicating approval to perform a pairing procedure to pair the computing device with the accessory device;
• and execute, in accordance with the user input, the pairing procedure to pair the computing device with the accessory device.

A computer-readable storage medium having stored thereon computer-executable instructions that, when executed by at least one processor, cause the at least one processor to perform operations comprising:

• receiving, prior to pairing with an accessory device, an advertisement message associated with the accessory device, the advertisement message being received via a short-range communications transport corresponding to a short-range communications protocol;
• extracting payload data from the advertisement message;
• identifying a device type associated with the accessory device based at least in part on the payload data;
• obtaining a media asset image from a media asset data store based at least in part on the identified device type, wherein the media asset image is a default media asset image when a media asset image associated with the identified device type is not included in the media asset data store;
• presenting a user interface displaying the obtained media asset image, wherein the media asset image represents the accessory device;
• receiving, via the user interface displaying the media asset image, a user input comprising a selection of the media asset image, the user input indicating approval to perform a pairing procedure to pair with the accessory device;
• and executing, in accordance with the user input, the pairing procedure.