Imaging apparatus, method for controlling imaging apparatus, and storage medium

A method for an apparatus, comprising:

• obtaining a signal from imaging;
• setting an automatic white balance mode from among a plurality of automatic white balance modes which are different in adjustment methods;
• adjusting a white balance of the signal based on the automatic white balance mode set in the setting;
• recording the adjusted signal into a recording unit;
• displaying a signal based on the adjusted signal on a display unit;
• setting a display mode from among a plurality of display modes which are different in control methods;
• and
• acquiring ambient light information,
• wherein the displaying further includes adjusting a color balance of the adjusted signal based on the set automatic white balance mode, the set display mode, and the acquired ambient light information, and displaying the adjusted signal using the adjusted color balance on the display unit.

A non-transitory computer-readable storage medium storing instructions that, when executed by a computer, cause the computer to perform a method, the method comprising:

• obtaining a signal from imaging;
• setting an automatic white balance mode from among a plurality of automatic white balance modes which are different in adjustment methods;
• adjusting a white balance of the signal based on the automatic white balance mode set in the setting;
• recording the adjusted signal into a recording unit;
• displaying a signal based on the adjusted signal on a display unit;
• setting a display mode from among a plurality of display modes which are different in control methods;
• and
• acquiring ambient light information,
• wherein the displaying further includes adjusting a color balance of the adjusted signal based on the set automatic white balance mode, the set display mode, and the acquired ambient light information, and displaying the adjusted signal using the adjusted color balance on the display unit.