Method and apparatus for creating and sharing customized multimedia segments

A system comprising:

• processing circuitry configured:
• to generate metadata identifying a start point or an end point of at least one segment of a media content item, wherein the metadata is (a) generated based on user interface input, and (b) stored separately from the at least one segment;
• communication circuitry configured:
• to receive notification of user interaction, by a requesting device, with a user interface element on a webpage, wherein the user interaction indicates a request of the at least one segment;
• the processing circuitry is configured:
• to determine that a user account associated with the requesting device is eligible to access the entire media content item;
• and
• in response to the determining that the user account is eligible to access the entire media content item, to enable play of the at least one segment, according to the metadata, by the requesting device.