Methods and apparatus to measure exposure to streaming media
AssigneeThe Nielsen Company (US), LLC
InventorJan Besehanic
Life of this patent
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Abstract
Methods, apparatus, systems and articles of manufacture to measure exposure to streaming media are disclosed. An example apparatus to measure media exposure, the apparatus including memory, computer readable instructions, and processor circuitry to execute the computer readable instructions to obtain an image of streaming media presented by a media device, the media device separate from the processor circuitry, extract a video watermark from a chroma key of the obtained image, convert the video watermark into text formatted metadata, and transmit the text formatted metadate to a central facility.
Claims20
An apparatus to measure media exposure, the apparatus comprising:
- a processor;
- and
- a non-transitory computer readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
- obtain an image of streaming media presented by a media device, the media device separate from the processor;
- extract a video watermark from a chroma key of the obtained image;
- convert the video watermark into text formatted metadata;
- and
- transmit the text formatted metadate to a central facility.
An apparatus to measure media exposure, the apparatus comprising:
- means for obtaining an image of streaming media presented by a media device, the media device separate from the means for obtaining;
- means for extracting a video watermark from a chroma key of the obtained image;
- means for converting the video watermark into text formatted metadata;
- and
- means for transmitting the text formatted metadata to a central facility.
An apparatus to measure media exposure, the apparatus comprising:
- means for obtaining an image of streaming media presented by a media presenter separate from the means for obtaining;
- means for extracting video metadata from a chroma key of the obtained image;
- means for converting the video metadata into a text format;
- and
- means for transmitting the text formatted metadata to a central facility.
An apparatus to monitor media presented by a media device, the apparatus comprising:
- means for obtaining, with the means for obtaining separate from the media device presenting media to a user, media of the media device, the media including metadata embedded into a video stream of the media using a chroma key;
- means for extracting a watermark from the media displayed at the media device, the watermark including the chroma key;
- means for converting the watermark to an ID3 metadata format;
- and
- means for transmitting the ID3 formatted metadata to a central facility.
Dependencies are inferred from the claim text.