Content modification system with technical characteristic-based selection feature

A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by at least one processor, cause performance of a set of operations comprising:

• receiving, from a content-presentation device, a request for supplemental content for use in connection with an identified opportunity to modify an upcoming modifiable content segment that is part of a linear sequence of content segments received on a channel to which the content-presentation device is tuned;
• determining a technical characteristic of the content-presentation device by determining that the content-presentation device is capable of presenting interactive content;
• selecting a supplemental content segment for use by the content-presentation device in modifying the upcoming modifiable content segment based on the supplemental content segment having a parameter corresponding to the technical characteristic of the content-presentation device;
• and
• causing the supplemental segment content to be transmitted to the content-presentation device to facilitate the content-presentation device performing a content modification operation.

A computing system comprising:

• at least one processor;
• and
• a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the at least one processor, cause performance of a set of operations comprising:
• receiving, from a content-presentation device, a request for supplemental content for use in connection with an identified opportunity to modify an upcoming modifiable content segment that is part of a linear sequence of content segments received on a channel to which the content-presentation device is tuned;
• determining a technical characteristic of the content-presentation device by determining that the content-presentation device is capable of presenting interactive content;
• selecting a supplemental content segment for use by the content-presentation device in modifying the upcoming modifiable content segment based on the supplemental content segment having a parameter corresponding to the technical characteristic of the content-presentation device;
• and
• causing the supplemental content segment to be transmitted to the content-presentation device to facilitate the content-presentation device performing a content modification operation.