Schedule template for a digital display

An apparatus comprising:

• a processor;
• and
• at least one memory storing computer-executable instructions that, when executed by the processor, cause the processor to perform operations comprising:
• assigning, by a server, schedule templates to each of a plurality of digital displays;
• for each schedule template, identifying, by a server, content locations assigned to a plurality of content slots included in the schedule template, wherein the schedule template defines a display rotation loop based on the plurality of content slots, wherein each of the plurality of content slots is associated with slot criteria, wherein the slot criteria include first slot criteria associated with a first content slot, and wherein the schedule template is associated with a digital display of the plurality of digital displays;
• generating, by the server, schedule data associated with individual schedule templates assigned to the plurality of digital displays, wherein the schedule data indicates a particular display rotation loop, a content location specifying a location where dynamic content is stored, and the slot criteria;
• transmitting, by the server via a network, a first schedule template to a first block of digital displays, wherein the first block of digital displays includes a first set of digital displays that display the dynamic content in accordance with the first schedule template;
• and
• transmitting, by the server via the network, a second schedule template to a second block of digital displays, wherein the second block of digital displays includes a second set of digital displays that display the dynamic content in accordance with the first schedule template.

A system comprising:

• a digital display of a plurality of networked digital displays;
• and
• a scheduling processor configured to:
• receive, via a network, schedule data that indicates a display rotation loop associated with a group including fewer than all of the plurality of networked digital displays, a content location specifying a location where dynamic content can be obtained, and slot criteria of a plurality of content slots of the display rotation loop, wherein the slot criteria includes first slot criteria associated with a first content slot of the plurality of content slots, and wherein the content location is assigned to the first content slot;
• determine a first time based on the first slot criteria of the first content slot;
• initiate retrieval of dynamic content from the content location;
• and
• based on retrieving the dynamic content from the content location, output the dynamic content to the digital display for display at the first time.