US 12,009,015 B2Granted

Smart creative feed

AssigneeReady, Set, Co., LLC

InventorsJohn Gargiulo, Sambou Makalou

Life of this patent

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Abstract

According to one aspect, a computer-implemented method for automatically generating a video advertisement is provided. The method includes obtaining one or more attributes relating to a video advertisement. The method includes obtaining a template, wherein the template comprises one or more blocks, wherein each block of the one or more blocks comprises one or more placeholders corresponding to one or more types of media assets. The method includes identifying, in a first block of the one or more blocks in the template, a first placeholder corresponding to a first type of media asset. The method includes selecting a first media asset from a first media library based on first metadata associated with the first media asset, the one or more attributes, and the first type of media asset. The method includes generating, using a rendering engine, a video advertisement, wherein the generated video advertisement comprises the first asset. The method includes outputting the generated video advertisement.

Claims20

Dependent claims

A computer-implemented method for automatically generating a video advertisement, the method comprising:

obtaining one or more attributes relating to a video advertisement;
obtaining a first set of one or more performance metrics associated with the one or more attributes;
obtaining a template, wherein the template comprises a plurality of blocks, wherein each block of the plurality of blocks corresponds to a temporal segment of video data for a video advertisement and comprises
a block identifier,
a block type,
one or more tags,
one or more video format attributes comprising at least one of a maximum length, a minimum length, a format type, a dimension, or an aspect-ratio, and
one or more placeholders corresponding to one or more types of media assets;
identifying, in a first block of the plurality of blocks in the template, a first placeholder corresponding to a first type of media asset, wherein the first block corresponds to a first temporal position;
selecting a first media asset from a first media library based on first metadata associated with the first media asset, the one or more attributes, the one or more tags for the first block, the first type of media asset, and the first set of one or more performance metrics;
identifying, in a second block of the plurality of blocks in the template, a second placeholder corresponding to a second type of media asset, wherein the second block corresponds to a second temporal position different than the first temporal position;
selecting a second media asset from a second media library based on second metadata associated with the second media asset, the one or more attributes, the one or more tags for the second block, the second type of media asset, and the first set of one or more performance metrics;
generating, using a rendering engine, a first segment of video data comprising the first asset in accordance with the one or more video format attributes of the first block, wherein the first segment of video data corresponds to the first temporal position;
generating, using the rendering engine, a second segment of video data comprising the second asset in accordance with the one or more video format attributes of the second block, wherein the second segment of video data corresponds to the second temporal position;
stitching the first segment of video data comprising the first asset and the second segment of video data comprising the second asset together into a video file comprising a video advertisement in accordance with the first temporal position and second temporal position;
outputting the generated video advertisement to an advertisement platform;
obtaining, from the advertisement platform, a second set of one or more performance metrics for the first media asset and the second media asset;
and
outputting, to a graphical user interface, the second set of one or more performance metrics.

16 more elements

A system comprising:

one or more processors;
and
a non-transitory computer-readable medium coupled to the one or more processors, wherein the processor is configured to:
obtain one or more attributes relating to a video advertisement;
obtain a first set of one or more performance metrics associated with the one or more attributes;
obtain a template, wherein the template comprises a plurality of blocks, wherein each block of the plurality of blocks corresponds to a temporal segment of video data for a video advertisement and comprises
a block identifier,
a block type,
one or more tags,
one or more video format attributes comprising at least one of a maximum length, a minimum length, a format type, a dimension, or an aspect-ratio, and
one or more placeholders corresponding to one or more types of media assets;
identify, in a first block of the plurality of blocks in the template, a first placeholder corresponding to a first type of media asset, wherein the first block corresponds to a first temporal position;
select a first media asset from a first media library based on first metadata associated with the first media asset, the one or more attributes, the one or more tags for the first block, the first type of media asset, and the first set of one or more performance metrics;
identify, in a second block of the plurality of blocks in the template, a second placeholder corresponding to a second type of media asset, wherein the second block corresponds to a second temporal position different than the first temporal position;
select a second media asset from a second media library based on second metadata associated with the second media asset, the one or more attributes, the one or more tags for the second block, the second type of media asset, and the first set of one or more performance metrics;
generate, using a rendering engine, a first segment of video data comprising the first asset in accordance with the one or more video format attributes of the first block, wherein the first segment of video data corresponds to the first temporal position;
generate, using the rendering engine, a second segment of video data comprising the second asset in accordance with the one or more video format attributes of the second block, wherein the second segment of video data corresponds to the second temporal position;
stitch the first segment of video data comprising the first asset and the second segment of video data comprising the second asset together into a video file comprising a video advertisement in accordance with the first temporal position and the second temporal position;
output the generated video advertisement to an advertisement platform;
obtain, from the advertisement platform, a second set of one or more performance metrics for the first media asset and the second media asset;
and
output, to a graphical user interface, the second set of one or more performance metrics.

19 more elements

A computer program product, the computer program product comprising a non-transitory computer readable medium storing computer readable instructions that, when executed by one or more processors, cause the one or more processors to:

obtain one or more attributes relating to a video advertisement;
obtain a first set of one or more performance metrics associated with the one or more attributes;
obtain a template, wherein the template comprises a plurality of blocks, wherein each block of the plurality of blocks corresponds to a temporal segment of video data for a video advertisement and comprises
a block identifier,
a block type,
one or more tags,
one or more video format attributes comprising at least one of a maximum length, a minimum length, a format type, a dimension, or an aspect-ratio, and
one or more placeholders corresponding to one or more types of media assets;
identify, in a first block of the plurality of blocks in the template, a first placeholder corresponding to a first type of media asset, wherein the first block corresponds to a first temporal position;
select a first media asset from a first media library based on first metadata associated with the first media asset, the one or more attributes, the one or more tags for the first block, the first type of media asset, and the first set of one or more performance metrics;
identify, in a second block of the plurality of blocks in the template, a second placeholder corresponding to a second type of media asset, wherein the second block corresponds to a second temporal position different than the first temporal position;
select a second media asset from a second media library based on second metadata associated with the second media asset, the one or more attributes, the one or more tags for the second block, the second type of media asset, and the first set of one or more performance metrics;
generate, using a rendering engine, a first segment of video data comprising the first asset in accordance with the one or more video format attributes of the first block, wherein the first segment of video data corresponds to the first temporal position;
generate, using the rendering engine, a second segment of video data comprising the second asset in accordance with the one or more video format attributes of the second block, wherein the second segment of video data corresponds to the second temporal position;
stitch the first segment of video data comprising the first asset and the second segment of video data comprising the second asset together into a video file comprising a video advertisement in accordance with the first temporal position and the second temporal position;
output the generated video advertisement to an advertisement platform;
obtain, from the advertisement platform, a second set of one or more performance metrics for the first media asset and the second media asset;
and
output, to a graphical user interface, the second set of one or more performance metrics.

16 more elements

Dependencies are inferred from the claim text.

Facts

Application: 17/704,060Filed 25 Mar 2022 · us provisional application
Priority: 26 Mar 2021
Published: US 2022/0310127 A129 Sep 2022
Granted: 11 Jun 2024
Term ends: Not estimatedThe source records don’t support an estimate.

Classification11 codes

G11B 27/036
Electronic editing of digitised analogue information signals, e.g. audio or video signals: insert-editing
G06Q 30/0276
Advertisements: advertisement creation
G06V 10/761
Image or video pattern matching; Proximity measures in feature spaces: proximity, similarity or dissimilarity measures
G06V 20/46
In video content: extracting features or characteristics from the video content, e.g. video fingerprints, representative shots or key frames

Family

Application63/166,313Us provisional application · filed 26 Mar 2021
US 2022/0310127 A1Pre-grant publication · published 29 Sep 2022
US 12,009,015 B2This patent

From the US filing history. Foreign family members aren’t listed.

Timeline

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