Method, computing device, and non-transitory machine readable medium for feedback based item selection and transmission

A computing device comprising:

• a processor;
• and
• memory comprising processor-executable instructions that when executed by the processor cause performance of operations, the operations comprising:
• determining, based upon a first user profile, a first probability of receiving a negative signal associated with a first content item from a first client device responsive to presenting the first content item via the first client device;
• determining, based upon the first user profile, a second probability of receiving a negative signal associated with a second content item from the first client device responsive to presenting the second content item via the first client device;
• determining a first negative signal loss value indicative of a loss associated with reception of a negative signal associated with the first content item;
• generating a first reduction value based upon the first probability and the first negative signal loss value;
• generating, based upon the first reduction value and a first bid value, a first content item score, of a plurality of content item scores associated with a second plurality of content items, associated with the first content item;
• determining a second negative signal loss value indicative of a loss associated with reception of a negative signal associated with the second content item;
• generating a second reduction value based upon the second probability and the second negative signal loss value;
• generating, based upon the second reduction value and a second bid value, a second content item score, of the plurality of content item scores, associated with the second content item;
• selecting, based upon the plurality of content item scores, the second content item from the second plurality of content items for presentation via the first client device;
• formatting the second content item selected based upon the plurality of content item scores to be visually similar to one or more other content comprised within an internet resource within which the second content item is to be presented, wherein the formatting comprises (i) identifying at least one of text or an image of the second content item, (ii) formatting at least one of the text or the image of the second content item to generate at least one of formatted text visually similar to text of the one or more other content or a formatted image visually similar in size to one or more images of the one or more other content, and (iii) generating a formatted second content item comprising at least one of the formatted text of the second content item or the formatted image of the second content item;
• and
• transmitting the formatted second content item to the first client device.

A non-transitory machine readable medium having stored thereon processor-executable instructions that when executed cause performance of operations, the operations comprising:

• determining, based upon a first user profile, a first probability of receiving a negative signal associated with a first content item from a first client device responsive to presenting the first content item via the first client device;
• determining, based upon the first user profile, a second probability of receiving a negative signal associated with a second content item from the first client device responsive to presenting the second content item via the first client device;
• determining a first negative signal loss value indicative of a loss associated with reception of a negative signal associated with the first content item;
• generating a first reduction value based upon the first probability and the first negative signal loss value;
• generating, based upon the first reduction value and a first bid value, a first content item score, of a plurality of content item scores associated with a second plurality of content items, associated with the first content item;
• determining a second negative signal loss value indicative of a loss associated with reception of a negative signal associated with the second content item;
• generating a second reduction value based upon the second probability and the second negative signal loss value;
• generating, based upon the second reduction value and a second bid value, a second content item score, of the plurality of content item scores, associated with the second content item;
• selecting, based upon the plurality of content item scores, the second content item from the second plurality of content items for presentation via the first client device;
• formatting the second content item selected based upon the plurality of content item scores to be visually similar to one or more other content comprised within an internet resource within which the second content item is to be presented, wherein the formatting comprises (i) identifying at least one of text or an image of the second content item, (ii) formatting at least one of the text or the image of the second content item to generate at least one of formatted text visually similar to text of the one or more other content or a formatted image visually similar in size to one or more images of the one or more other content, and (iii) generating a formatted second content item comprising at least one of the formatted text of the second content item or the formatted image of the second content item;
• and
• transmitting the formatted second content item to the first client device.