Information communication system and information communication method

An information communication system comprising:

• at least one memory having computer program code stored thereon;
• and
• at least one processor configured to read the computer program code from the at least one memory and operate as instructed by the computer program code, the computer program code comprising:
• user interface displaying code configured to cause at least one of the at least one processor to cause a first terminal device used by a first user to display, on a first user screen of the first terminal device, a first user interface via which messages, including at least one transmitted message, are transmitted and received between the first terminal device and a second terminal device used by a second user, the first user interface including a message display area and a message input field in which a message is input;
• acquiring code configured to cause at least one of the at least one processor to acquire an advertisement;
• a first transmission code configured to cause at least one of the at least one processor to transmit the advertisement to the first terminal device based on transmission of the message input in the message input field from the first terminal device to the second terminal device;
• a display control code configured to cause at least one of the at least one processor to cause the first terminal device to display an operation part operable to transmit the advertisement transmitted by the first transmission code to the second terminal device;
• a second transmission code configured to cause at least one of the at least one processor to transmit the advertisement transmitted by the first transmission code to the second terminal device in response to operation of the displayed operation part by the first user;
• and
• a reward giving code configured to cause at least one of the at least one processor to execute processing of giving a reward to the first user based on recognition that the second user takes an action corresponding to a successful result of the advertisement transmitted by the second transmission code after the second user selects the advertisement,
• wherein the display control code is further configured to cause at least one of the at least one processor to cause the first terminal device to display the at least one transmitted message on the message display area of the first user interface on the first user screen of the first terminal device,
• wherein the acquiring code is configured to cause at least one of the at least one processor to acquire the advertisement in response to a selection by the first user of the displayed at least one transmitted message on the first user screen, the advertisement comprising first content related to second content of the selected message,
• wherein the first transmission code is further configured to cause at least one of the at least one processor to transmit the advertisement to the first terminal device in response to the selection by the first user of the displayed at least one transmitted message on the message display area of the first user interface,
• wherein the display control code is further configured to cause at least one of the at least one processor to cause the first terminal device to, in response to the selection by the first user of the displayed at least one transmitted message on the message display area of the first user interface, display the transmitted advertisement on the message display area of the first user interface and display the operation part that is operable to transmit the advertisement transmitted by the first transmission code on the message display area of the first user interface,
• wherein the selection by the first user of the displayed at least one transmitted message on the message display area of the first user interface to display the transmitted advertisement and to display the operation part is made in a way different from inputting the message in the message input field or inputting in the message input field a message replying to the displayed message, and
• wherein the displayed operation part overlaps the message input field.