Methods and systems for generating and managing electronic communication campaigns

A computerized method of generating and managing electronic communication campaigns, the method comprising:

• receiving, by a data storage container in a cloud environment, campaign data from a first computing device, the campaign data comprising electronic communication metadata and structured review data, the structured review data including security access permissions for a plurality of computer system users and each row of the structured review data including a reviewer identifier;
• preparing, by a server computing device, one or more electronic communications based upon the campaign data, comprising:
• identifying one or more rows of structured review data that correspond to each unique reviewer identifier,
• extracting the identified rows of structured review data for each unique reviewer identifier into a separate memory location in the data storage container comprising a subset of structured review data, and
• generating, for each subset of structured review data, an electronic communication using the electronic communication metadata, the electronic communication addressed to a reviewer corresponding to the reviewer identifier and comprising a URL to access the structured review data, the URL including the reviewer identifier as an in-line parameter;
• transmitting, by the server computing device, the prepared electronic communications to one or more remote computing devices;
• detecting, by the data storage container, activation of at least one of the URLs transmitted to the remote computing devices;
• displaying, by the data storage container, a user interface on the remote computing device that activated the URL, the user interface comprising a display area directly linked to the data storage container and that contains the subset of structured review data for the associated reviewer, wherein at least a portion of the displayed structured review data is editable by the reviewer;
• receiving, by the data storage container, one or more changes to the editable structured review data from the remote computing device that activated the URL;
• and
• updating, by the data storage container, the structured review data for the associated reviewer based upon the changed structured review data received from the remote computing device that activated the URL.