Systems and methods for detecting a peak in web traffic on an electronic network
AssigneeYahoo Ad Tech LLC
InventorMark Eberstein
Life of this patent
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Abstract
Systems and methods are disclosed for attributing web traffic to an advertising spot. The method may include receiving traffic data for a web page from a server associated with an advertiser and receiving, from a log provider, a log of a plurality of advertising spots related to the advertiser. A duration of time as a peak may be designated to identify the amount of traffic that is attributable to the one of the plurality of advertising spots.
Claims20
A computer-implemented method for attributing web traffic to a corresponding media content item, the method comprising:
- receiving web data from a server associated with a media content item provider;
- accessing web traffic data from the web data during a time period extending at least before and after one of the plurality of media content items;
- determining a variance from a trend line fit to the web traffic data;
- disregarding web traffic data above a first value multiplied by the determined variance to determine a modified variance from the trend line;
- designating a duration of time as a peak based on the modified variance, the peak beginning at the time when traffic data is above a high threshold line determined by multiplying the modified variance by a second value, and the peak ending at the time when traffic data is no longer above a low threshold line determined by multiplying the modified variance by a third value;
- and
- identifying an amount of traffic that is attributable to the one of the plurality of media content items as the traffic data within the duration of the peak.
A computer system for evaluating user input relating to electronic published content, the computer system having a data storage device storing instructions for evaluating user input relating to electronic published content and a processor configured to execute the instructions stored on the data storage device for executing a series of steps, the steps comprising:
- receiving web data from a server associated with a media content item provider;
- accessing web traffic data from the web data during a time period extending at least before and after one of the plurality of media content items;
- determining a variance from a trend line fit to the web traffic data;
- disregarding web traffic data above a first value multiplied by the determined variance to determine a modified variance from the trend line;
- designating a duration of time as a peak based on the modified variance, the peak beginning at the time when traffic data is above a high threshold line determined by multiplying the modified variance by a second value, and the peak ending at the time when traffic data is no longer above a low threshold line determined by multiplying the modified variance by a third value;
- and
- identifying an amount of traffic that is attributable to the one of the plurality of media content items as the traffic data within the duration of the peak.
A non-transitory computer-readable medium storing instructions that, when executed by a computer system, cause the computer system to perform a method, the method comprising:
- receiving web data from a server associated with a media content item provider;
- accessing web traffic data from the web data during a time period extending at least before and after one of the plurality of media content items;
- determining a variance from a trend line fit to the web traffic data;
- disregarding web traffic data above a first value multiplied by the determined variance to determine a modified variance from the trend line;
- designating a duration of time as a peak based on the modified variance, the peak beginning at the time when traffic data is above a high threshold line determined by multiplying the modified variance by a second value, and the peak ending at the time when traffic data is no longer above a low threshold line determined by multiplying the modified variance by a third value;
- and
- identifying an amount of traffic that is attributable to the one of the plurality of media content items as the traffic data within the duration of the peak.
Dependencies are inferred from the claim text.