Generation of optimized client rendering options

A method, comprising:

• performing performance testing through receipt of requests from a client computing device at a server computer so that the client computing device participates in the performance testing;
• determining, based on results of the performance testing, rendering optimization parameters for a renderable content item, wherein the performance testing comprises processing requests for the renderable content item using multiple file format and quality setting combinations for the renderable content item;
• receiving rendering parameters for the renderable content item;
• generating a set of client rendering options for the renderable content item using a template, the rendering parameters, and the rendering optimization parameters;
• transmitting the set of client rendering options for the renderable content item to the client computing device;
• and
• receiving a request from the client computing device, wherein the request comprises a client rendering option, from the set of client rendering options, selected by the client computing device.

A computing device, comprising:

• a processor;
• and
• a memory storing instructions that, when executed by the processor, cause the computing device to perform operations, the operations comprising:
• performing performance tests through receipts of requests from a client computing device;
• receiving results of performance testing for a renderable content item, wherein the performance testing comprises processing requests for the renderable content item using multiple file format and quality setting combinations for the renderable content item;
• determining, based on the results of performance testing, rendering optimization parameters for the renderable content item;
• receiving rendering parameters for the renderable content item;
• generating a set of client rendering options for the renderable content item using a template, the received rendering parameters, and the rendering optimization parameters;
• transmitting the set of client rendering options for the renderable content item to the client computing device;
• and
• receiving a request from the client computing device, wherein the request comprises a client rendering option, from the set of client rendering options, selected by the client computing device.