Method and system for segmentation as a service

A non-transitory computer readable storage media loaded with instructions that, when executed on at least one server, cause the server system to perform a method including:

• responsive to a request from software running on a user client machine, either a web server or a SegAAS server sending instrumentation code that is configured to run on the user client machine and generate instrument readings that track a user session during a visit to a website and sending listener code that is configured to run on the user client machine and cause conditional triggering of actions specified in the listener code by an operator of the website, the conditional triggering responsive to codes in a list of segment codes;
• receiving at the SegAAS server the instrument readings and analyzing the instrument readings to track progress and time on the website during the visit;
• the SegAAS server generating and updating a plurality of the segment code lists that identify user segments according to parameters or rules specified by the operator of the website that take into account the time visiting the website, through a callback, and repeatedly pushing to the user client machine the updated lists of the segment codes;
• whereby the listener code processes each updated list, and causes conditional triggering of a recommendation service through a callback that provides product and/or content recommendation that corresponds to at least one segment code in one of the updated lists at a time directed to extending the visit to the website or converting the visit to a purchase.

A system including a user client machine and a Segmentation as a Service™ (abbreviated SegAAS) server, in communication with a web server, each operated by a distinct operator, the system configurable to carry out a method including:

• the user client machine making a request to a website and receiving from either the web server or the SegAAS server:
• instrumentation code that is configured to generate instrument readings that track a user session during a visit to a website;
• and
• listener code that is configured to cause conditional triggering of actions specified in the listener code by an operator of the website, through a callback, the conditional triggering responsive to codes in a list of segment codes;
• the SegAAS server:
• receiving the instrument readings from the user session during the visit;
• analyzing the instrument readings to track progress and time on the website during the visit;
• generating and updating a plurality of the segment code lists that identify user segments according to parameters or rules specified by the operator of the website that take into account the time visiting the website;
• and
• repeatedly pushing to the user client machine the updated lists of the segment codes;
• and
• the listener code processing each updated list and causing conditional triggering of a recommendation service through a callback that provides product and/or content recommendation that corresponds to at least one segment code in one of the updated lists, at a time directed to extending the visit to the website or converting the visit to a purchase.