Adaptive user interface with reduced payload

A system comprising:

• at least one computing device operably coupled to at least one memory and configured to:
• identify a plurality of data files available for transmission to a client device, each of the plurality of data files transmitted as a set of data packets having a payload comprising an amount of data, each of the plurality of data files having different payloads and causing the client device to display a respective user interface component within a user interface on the client device;
• determine a property of at least one of the client device or a user associated with the client device, the property indicating a likelihood of one or more of:
• (i) the user selecting a user-selectable portion of the user interface;
• (ii) the user playing a video that is presented via the user interface;
• (iii) the user sharing content that is presented via the user interface;
• select a data file from among the plurality of data files in response to the property by:
• selecting a first data file having a first payload in response to the property indicating the likelihood is less than or equal to a threshold;
• and
• selecting a second data file having a second payload greater than the first payload in response to the property indicating the likelihood is greater than the threshold;
• and
• cause the selected first or second data file to be transmitted to the client device.

One or more computer-readable storage media having instructions stored thereon that, when executed by at least one processor, cause the at least one processor to perform operations comprising:

• identifying a plurality of data files available for transmission to a client device, each of the plurality of data files transmitted as a set of data packets having a payload comprising an amount of data, each of the plurality of data files having different payloads and causing the client device to display a respective user interface component within a user interface on the client device;
• determining a property of at least one of the client device or a user associated with the client device, the property indicating a likelihood of one or more of:
• (i) the user selecting a user-selectable portion of the user interface;
• (ii) the user playing a video that is presented via the user interface;
• (iii) the user sharing content that is presented via the user interface;
• selecting a data file from among the plurality of data files in response to the property by:
• selecting a first data file having a first payload in response to the property indicating the likelihood is less than or equal to a threshold;
• and
• selecting a second data file having a second payload greater than the first payload in response to the property indicating the likelihood is greater than the threshold;
• and
• causing the selected first or second data file to be transmitted to the client device.